About us

Adventure On. Be Free. offers great merchandise for those who live at the confluence of adventure and wild country.  It is headquartered in Ely, Minnesota on the shores of Moose Lake.  The Paddle On. Be Free. lifestyle and company were born in 2016.

Williams and Hall Adventure Outfitters, our sister company, has over 50 years of experience outfitting and guiding people in the Boundary Waters Canoe Area and Quetico Park wildernesses.

Both companies are owned by the Hall and Lynch families.  Dave Sebesta is key member of our team.  We live by the following mission statement:

We believe that in wilderness experience life is enriched, character is strengthened, and the soul is refreshed. Therefore, we strive to provide excellent, engaging, fun and safe adventures in the wilderness enhanced by great lodging, reliable equipment, tasty food, expert local knowledge and quality merchandise that inspires confidence for people of all ages. In doing so in an honest manner, we will help the human spirit to flourish and thrive.

Having a mission is one thing but living it requires more. It requires a set of core values that our team practices every day. At Paddle On. Be Free. and Williams and Hall we try to adhere to the following values:

  1. Always honest, moral, ethical and legal
  2. High customer experience standard
  3. Safety for customers and employees
  4. Passionate about the Boundary Waters and Quetico wildernesses
  5. Enduring spirt of excellence and adventure
  6. Contribute to a thriving and flourishing world
  7. Work hard and have fun